The primary and basic concept behind the
Forum Value Mall was to bring the best known
factory outlets you've seen, under one roof.
A one-stop mall for companies that either
had factory outlets in the city or were
planning a move in that direction.
basic promise was good brands, good value
and good pricing - which the label
conscious, price sensitive shopper is
looking for these days.
In keeping with the visual profiling of
The Forum Mall, we worked on a blueprint
that was futuristic. With wide open
interiors, a lot of breathing space, and a
spacious footprint for each brand with a
high-visibility store-front. The Value Mall
would also have the other mall related
facilities such as a food court, specialty
food outlets, gaming / entertainment and
well-planned traffic generators.
Our close working relationships with brand
owners at the Forum gave us deeper insights
into managing integrated retail
environments. It also gave us the
opportunity to analyze the investment >
transaction > cashflow cycle. Based on this,
our project team has worked on a model that
we call Effective Working Capital
Management. A highly rationalized project
planner that validates and
weighs in each investment head against the
overall benefits of the buy-in
At the Forum Value Mall, the model
throws-up the inherent benefits of the
offering. Lower space costs, lower
maintenance costs, lower facility charges
and the sales tax brackets that apply to
Factory Outlet sales points.